Archive for the ‘Events’ Category
CRM: Business to business marketing 2.0
The recent launch of Oracle Sales Prospector, an Oracle CRM on Demand solution that seamlessly integrates with Social Networks such as LinkedIn and other Web 2.0 tools, proves that Social Media and 2.0 technologies are slowly being adopted by companies around the world.
Recently Logica’s CRM / Siebel team was invited to organize a workshop on Business-to-Business marketing for the Student Marketing Organization of the Erasmus University Rotterdam. Marc Verkuijl, Siebel Teamlead, and myself, took some time to talk to 30 Business Administration and Marketing students on CRM, Marketing and the concept of Marketing 2.0, from a business-to-business perspective.
The primary objective of this workshop was to create awareness on Logica’s Siebel CRM offerings and career opportunities for recent graduates or students that are about to graduate. We ended up debating B2B marketing 2.0 with approximately 30 students.
A short video (10 minutes) on the B2B marketing event (in Dutch)
The slides used to introduce the concept of B2B marketing 2.0 and start a debate on whether Social Media add value in the B2B market.
OpenWorld 2007: Review
OpenWorld 2007 facts and figures:
- From 11 November until 15 November 2007
- 43.000 visitors (124 different countries)
- 1.625 sessions
- 600 demo products
- 73.000 hotel rooms
- 178 Shuttle busses
- 60.144 chairs
- 45.000 setup hours
Use this link to view all keynotes: http://www.oracle.com/openworld/2007/keynotes.html
OpenWorld 2007: Day 4
No keynotes on the last day of OpenWorld.
Podcast: Oracle and Sun VMs, Fusion revelations and more…
This week on the Dan & David Show we discuss the big news from Oracle OpenWorld–virtualization platforms from Oracle and Sun and the latest revelations about Oracle’s Fusion applications.
Check this link (http://www.mefeedia.com/tags/openworld) for some interesting podcasts.
Use this link to view all keynotes: http://www.oracle.com/openworld/2007/keynotes.html
Fusion
This is the only screenshot I could find for now. Watch the keynote of Larry Ellison (Wednesday) to see the second glimpse (we had the first glimpse last year) of Oracle Fusion Applications.
OpenWorld 2007: Day 3
General OpenWorld news
Although Larry Ellison isn’t a great performer on stage (my personal opinion!) everybody is looking forward to his keynote on OpenWorld as there always will be an announcement. This year’s announcement was Oracle VM (it has been announced three times this week). Some highlight from the presentation:
New server virtualization software and support
- Free product download (Available for download now via otn.oracle.com)
Runs both Linux and Windows
- 64-bit and 32-bit guests
- Up to 64-way SMP
- Up to 32 virtual processors per guest
- Includes live migration at no additional cost
- Integrated, browser-based management console
- Free downloadable VM templates
Oracle products certified now
- Oracle Database, Oracle Middleware, Oracle Applications
One support call for the complete stack
THE FIRST FUSION APPLICATIONS ARE COMING IN THE FIRST HALF OF 2008
Oracle Benelux User Group – Connect 2009
On Tuesday March 31, 2009 the annual Oracle Benelux User Group will be held in Antwerp. Logica will be present as one of the gold sponsor. Our key presentation is focused on Flexible employee Benefits in Oracle.
Employee benefits are of increasing importance in today’s labor market. The relationship between employer and employees is more mature than ever, and employees are keen on making individual benefit choices. Facilitating those individual choices is becoming increasingly challenging, and costly, for HR departments. Giving employees freedom of choice by means of self service and showing, in real time, the financial implications of individual choices is both highly motivating for employees and highly efficient for the HR department. Logica will explain her vision on this development and will, based on the Tasper Benefit Shop explain how this can be supported in an Oracle / PeopleSoft environment.
In our stand we will present a running demo of the Tasper / PeopleSoft solution. We are also providing information on Famous, our conversion and migration factory and Oracle Application Integration Architecture (AIA).
The last event, held in Utrecht in 2007, attracted around 800 visitors. I’m wondering how the economic situation will affect the number of attendees and the topics presented. Focus should be on cost saving solutions. Also I’m looking forward to the presentation by José Lazares on AIA. Maybe not directly a cost saving solution, but certainly the way forward in embracing the future Oracle applications.