OpenWorld 2008: Day 1
General Open World news
The X is coming’…
Charles Phillips Keynote Why Moscone North Was Buzzing
This morning Oracle President Charles Phillips set the tone for Oracle OpenWorld by calling this “the Year of Innovation.” He then backed up his statement over the next hour by demonstrating just what Oracle has accomplished since we last met at Oracle OpenWorld.
First he rolled through some numbers for perspective: Oracle has made 50 acquisitions in 44 months. We now offer 3,000 products. Our number of employees has grown from 40,000 to 85,000 since the acquisition strategy began, and one-third of these new employees joined us through acquisitions. We have 20,000 developers working across 30,000 servers. And we will invest about $3 billion this year in pure research and development.
Our overall product strategy, Phillips said, remains the same. To provide products that are complete, open, and integrated. They are complete so we can control all the components and add value. They’re open to create standard communication between Oracle components, and with third-party components. They’re preintegrated to reduce the amount of integration the customer has to do and to reduce the growing complexity of IT systems. Read the full story.
The keynote of Phillips and Rozwat had a smal Dutch touch, besides Michael Phelps the CIO of KPN Jan Muchez was brought on-stage to tell the World about Oracle success.
OpenWorld 2008: Preview
General Open World news
General Facts
As Oracle OpenWorld expects to attract 43,000 attendees and deliver 1,800 conference sessions during its September 21 – 25, 2008 conference, the company is leveraging mobile and enterprise 2.0 technologies to help attendees customize their experiences for maximum relevance.
Using Oracle Mix, Oracle’s business networking technology for bringing Oracle customers, partners, developers and employees together, more than 300 users in the community voted on the sessions they would like to see Oracle offer at this year’s Oracle OpenWorld conference. The results of the voting can be found here. Oracle Mix is also helping attendees connect and create communities around common interests.
New this year, the Oracle OpenWorld Blog has started a dialogue about the conference and enables content-area experts and attendees to share insights about all aspects of the conference — from where to stay and things to do in San Francisco to session content.
For up-to-the-minute schedule information, Oracle OpenWorld attendees will be able to voluntarily subscribe to a mobile messaging service to receive reminders of their schedule, as well as information on any changed sessions.
Oracle Announces Oracle OpenWorld(R) San Francisco 2008 Keynote Lineup
Here you can find the keynote schedule. It looks like no special Apps key note is planned.
CRM: Business to business marketing 2.0
The recent launch of Oracle Sales Prospector, an Oracle CRM on Demand solution that seamlessly integrates with Social Networks such as LinkedIn and other Web 2.0 tools, proves that Social Media and 2.0 technologies are slowly being adopted by companies around the world.
Recently Logica’s CRM / Siebel team was invited to organize a workshop on Business-to-Business marketing for the Student Marketing Organization of the Erasmus University Rotterdam. Marc Verkuijl, Siebel Teamlead, and myself, took some time to talk to 30 Business Administration and Marketing students on CRM, Marketing and the concept of Marketing 2.0, from a business-to-business perspective.
The primary objective of this workshop was to create awareness on Logica’s Siebel CRM offerings and career opportunities for recent graduates or students that are about to graduate. We ended up debating B2B marketing 2.0 with approximately 30 students.
A short video (10 minutes) on the B2B marketing event (in Dutch)
The slides used to introduce the concept of B2B marketing 2.0 and start a debate on whether Social Media add value in the B2B market.
How to connect a PeopleSoft schema to ODI
In addition to my post of yesterday, I found out how to read PeopleSoft table definitions into the Topology manager of ODI.
After creating the SQL Server 2005 Data Server create a new Physical Schema specifying your PeopleSoft database (for instande HRMS9 for a HR 9.0 environment) and the owner of the schema (= dbo for SQL Server). In the Context tab give the Logical schema a logical name.
To actually load table definitions you can use furtheron for integration, start the ODI Designer.
OpenWorld 2008: Day 2
Today mr Oracle himself will give his vision, will we finally hear about the ‘X’?
Oracle’s Kurian: Integration Fundamentals
Oracle Senior Vice President of Fusion Middleware Thomas Kurian showcased how Oracle’s middleware stack can help companies gain a competitive edge during his keynote at Oracle OpenWorld on Tuesday afternoon. Kurian focused on how Oracle’s data integration, business intelligence, and enterprise performance management products help companies clean up information, analyze it, and use it to make management decisions. He showcased Oracle products that help businesses share information, including solutions for content management, collaboration, portals, and identity management.
Kurian introduced Oracle EPM Architect, a new product that unifies and aligns processes across EPM systems. “[Oracle] EPM Architect allows you to define the facts, dimensions, and calculations you use to do your planning and financial management processes in a consistent way,” said Kurian. The new release includes a number of new features and modules, including Oracle Workforce Planning, Oracle Capital Budget Planning, and Oracle Capital Expense Planning. Also included is a new capability for predictive analytics. “This new capability allows you to take your plan and budget, load it into a spreadsheet interface called [Oracle] Crystal Ball, and run simulations and make decisions based on the simulated data and the different kinds of simulations that you do,” said Kurian.
Kurian also introduced Oracle Profitability Management, a solution focusing on an area that is important for companies as they go through the budgeting cycle. “It’s different from other profitability management solutions in that it allows you to do a top-down allocation of revenue, cost, and other profitability drivers,” said Kurian. “It’s also built on Oracle Essbase, so you can correlate your profitability calculations with your plans and budgets.” In the second part of his keynote, Kurian focused on Oracle’s Enterprise 2.0 space. He showcased the integration between Oracle WebCenter, Oracle Universal Content Management, and Oracle Beehive.
He then discussed how Oracle WebCenter and Oracle Beehive allow people to work together more effectively using the information they have, and how Oracle Identity Management ensures that that information is secure.