Tuesday, October 13th, 2009

OpenWorld 2009: Day 2

General OpenWorld News

exadata09The Buzz at Oracle OpenWorld 2009

Impressions from Oracle’s annual get-together: Ellison disses IBM; Where are Fusion Apps?; Charles and Safra on Red Stack integration. At Oracle OpenWorld, Sunday was all about the partner ecosystem—some some 21,000 strong—and Larry Ellison’s trashing of IBM up and down on the main stage of the Moscone Center in San Francisco.

Ellison, with the comedic assistance of Sun Microsystems chairman Scott McNealy, was in full-out attack mode, going after his new target: IBM. “We’re looking forward to competing with IBM in the systems [business],” said the Oracle CEO, “and we think the combination of Sun and Oracle [is] well-equipped to compete successfully against the giant.” (That’s the lite version of his comments.)

Never one to shy away from the dramatics or fact-challenged hyperbole, Ellison boasted that Oracle would give $10 million to any enterprise whose existing database application would not run at least twice as fast as on Sun gear. (Can’t wait to see what happens when an enterprise calls him on this.)
Read more …

Check this link for the keynote highlights of Charles Phillips and Safra Catz.

Today’s Keynotes

tkThomas Kurian “Innovation Across the Stack”
Hardware and software technologies are converging, creating new opportunities for Oracle to deliver fundamental and integrated innovations across its database, middleware, and business applications. Welcome to Oracle’s vision for its enterprise-leading software products.

 

Fusion

by Peter Slager

Oracle Execs Talk Integration at OpenWorld
OpenWorld 2009, Oracle co-presidents Charles Phillips and Safra Cratz focused on highlighting Oracle’s strategy of delivering a integrated application stack. During their keynote they unveiled Application Integration Architecture (AIA) 2.5. Read more …

Application Integration Tops Oracle OpenWorld Agenda
Oracle unveiled Oracle Application Integration Architecture (AIA) 2.5, a new release of the vendor’s integration technology for linking Oracle applications with other Oracle software and with applications from SAP and other vendors. Integrating Oracle’s own broad portfolio of applications also was the focus of a keynote presentation Monday morning by Charles Phillips and Safra Catz, Oracle’s co-presidents. Read more …

e-Business Suite

By Bob van den Ende

Showcase New Data Quality Platform
Melissa Data, (www.melissadata.com), in partnership with Acme Data, is expanding its data quality offerings, creating a “lite” version of DQ*Plus – a leading data quality solution to clean and consolidate enterprise data. The company is introducing the lite version, called DQ*Plus Basic, at the Oracle OpenWorld 2009 (booth # 2343). DQ*Plus Basic software has connectors for the Oracle E-Business Suite, Siebel and the Oracle database platform. More info
Noetix Introduces Noetix Analytics for Oracle E-Business Suite on Open World
Affordable packaged analytics option for Oracle Applications customers significantly reduces the manual effort required to execute a data warehouse strategy.
More info

DBMS Consulting Receives Honorable Mention in Life Sciences & Health Care Industry Solution Category at Oracle Open World 2009
DBMS Consulting is a global organization which is specialized in the implementation of the Oracle Health Sciences (OHS) Applications and the Oracle E-Business Suite (EBS) Applications for Pharmaceuticals, CROs, Biotechs, Medical Device Companies, Academic Institutions and Government Institutions.

Lower Costs with Oracle Database 11g Release 2
Oracle Database 11g is helping many organizations reduce their IT costs through consolidation on enterprise grids, reduction of storage requirements, and the elimination of idle redundancy. The latest generation of database innovation—Oracle Database 11g Release 2—completes the vision to deliver a higher quality of service at a much lower cost. It offers a raft of new features and enhancements such as grid plug-and-play to streamline grid provisioning, Oracle Automatic Storage Management Cluster File System to manage all your data and files, unique online application upgrade, Oracle Exadata optimizations for even more extreme performance, and much more.
Speaker: Andy Mendelsohn (Senior Vice President, Database Server Technologies, Oracle)

PeopleSoft

By Frank Kortekaas

Yesterday there were several sessions about the new PeopleSoft HCM 9.1 application. John Webb and Marc Weintraub of Oracle provided a road map for the new application and also discussed the way to upgrade. Brian McIntyre of WorkStrategy Inc spoke of how to use PeopleSoft eProfile Manager Desktop to automate the Personnel Action Form process.

On PeopleTools a lot of sessions where dedicated on upgrades; Duke Energy held a session on their experience with upgrading, Oracle provided information on how to upgrade to the new applications (9.1) and tools (8.50) and there was a session on how you can prepare for the next-generation applications.

For Financials some sessions were of course dedicated to the new PeopleSoft 9. 1 application. In a session by QVC best practices for obtaining business value an ROI by upgrading to PeopleSoft 9.1 were given. Frederic Portal of Oracle talked about the new Expenses module of 9.1.

After Oracle Open World all presentations will be made available by Oracle in PDF-format

 

Siebel

By Ellen Koenen

Customer Centricity, Loyality and Social CRM were hot topics on Monday.

Four Principles to Customer Centricity (Siebel Marketing and Loyalty roadmap session)
1) Understand your customers: know who they are and how their behavior is changing.
2) Reward, recognize, and differentiate: once you have a rich repository of customer data, leverage the insight gleanded to recognize differences in customers and their behaviors and think beyond basic loyalty points.
3) Engage across channels with relevant interactions: customers aren’t listening to traditional marketing.
4) Build powerful communities of loyal customers: you will build affinity and value for customers.

You will create a core foundation of customer advocacy which should be a mission critical strategy for any organization.

Loyality Lessons Learned
One hot topic at OpenWorld on Monday was about building loyalty. One common measure is the Net Promoter Score (NPS). This measures the likelihood of customers to recommend your products compared with the likelihood that they will detract. It is primarily about intent.

One lesson learned is that you can move beyond a customer promoter rating to measure customer referral value (CRV). That is based on the combination of attitude and behavior, actual buying and recommending is good.

Who Do Your Customers Trust Most?
One of the topics at the great, standing room-only OpenWorld CRM sessions addressed Social CRM. Since customers trust their peers the most, companies that can facilitate customer-to-customer relationships will do great. Anthony Lye added, Social CRM is more of a strategy than a mere application. The point is for sales and marketing teams to understand the customers that you want to engage. It is transformational, the next phase in CRM maturity after on demand or on premise transactional CRM.

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Category: General
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